In this dynamic session, you will learn to leverage the credit union superpower--empathy--in helping develop a deeper understanding of your members. This dues-supported session is ideal for any CU professional who is member facing or teams who are looking to improve current product offerings, develop new product offerings and reach new markets.

In this session, you will come away with the understanding of empathy in credit union service, active listening skills, understanding member needs and how to use empathy mapping to appeal to different market segments.

For credit unions: By prioritizing empathy, you can enhance member satisfaction and cultivate long-lasting member relationships. This approach not only sets you apart in a competitive financial landscape but also reaffirms your commitment to the cooperative principles that define credit unions. This program provides actionable insights and hands-on practice to ensure that every member interaction reflects care, understanding, and a commitment to helping them achieve their financial goals.