Over 40% of credit union executives don't know their own member acquisition cost (MAC), despite the fact that their #1 goal is to grow the CU membership. In order to accomplish that goal sustainably, CU executives need to become smart about how to measure this cost and how to leverage different channels to optimize it. This webinar will cover industry benchmarks - from the average member acquisition cost for the top 100 credit unions, as well as survey data from over 50 CU execs, covering their marketing budgets, channel breakdown, and growth strategy.

Key takeaways will include:

• How to calculate your MAC (member acquisition cost) and include it in budgeting sessions
• Industry benchmarks for MAC
• Test different marketing channels to help reduce your MAC